On May 4th, 2016, Nosto's Head of Customer Success, Jan Soerensen, presented a webinar about the key to increasing customer lifetime value. According to Jan, customer expectations are rising all the time, and personalisation is paramount to a successful customer experience. Nosto's webinar was designed to convey the power behind personalisation, implementing and using the ACRO model, generating an effective return on your marketing, and exceeding customer expectations.
The webinar discussed:
- Evolved customer expectations: why and how do eCommerce professionals need to adapt?
- A proven solution: personalisation: why and how does it work?
- Exceeding customer expectations: using the ACRO model to increase CLTV (attract, convert, retain, optimise)
- Best practice examples